There seems to be a sudden upsurge in the options made available to Estate Agents and Agencies alike in South Africa , promising to provide you with The best and individual page ranking on major search enjines. The bottom line is however , that although these web hosting options and portals provide you with improved visibility, they are no substitiute for a long term online internet marketing plan.
Control over your own site , keywords , choosing URL's, back links and many other simple startergies that are within the realm of normal estate agents is the starting point to a successful online presence.
The reality is that without a thourough knoledge of HTL , RSS , and many of these technological intricacies , you have 2 real options. Point 2 technologies offers you the capability to delve into this seemingly endless realm of online universe , or you pay for each of these services and leave your entire campaign up to an 18 year old cyber yuppie , or Bill Gates wannabe.
A combination of the 2 options above is probably the best option , and Point 2 allows you to keep a firm handle on the look and feel of your site , as well as enabling you to look at improving ranking , online networking and at least a large majority of the functions required to create a decent online marketing stratergy.
The plus side of this is relating the business we understand and deal in every day into an online presence that we and our clients understand.
Simply ploughing thousand of rand into a cyber yuppies account may get you ranked , and your site may be the greatest in terms of its online capability , but is it really portrayig the look and feel of your individual business across the way you want it to?
Take a look at Point 2 , and yes you will invest time , a very precious resource , but believe me in a world of explosive online growth and digital media dominance , you will want to be in control of your companies online world. http://www.real2me.com/ is your starting point to this online freedom.
See you on the other side?
Kevin Harris
Point 2 community fan since 2004